By Ethan Marcotte
From cellular browsers to netbooks and drugs, clients are traveling your websites from an expanding array of units and browsers. Are your designs prepared? tips on how to imagine past the computing device and craft attractive designs that count on and reply to your clients' wishes. Ethan Marcotte will discover CSS recommendations and layout rules, together with fluid grids, versatile photographs, and media queries, demonstrating how one can carry a high quality event on your clients regardless of how huge (or small) their show.
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How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter. Norman is describing the aesthetic-usability effect. Attractive things actually work better. Many brands employ this principle, but none more so than Apple. Apple’s interface design is famously refined, focused, aesthetically pleasing, and usable. Their clean, elegant design makes their products and software easy to use. Apple bakes the aesthetic-usability effect into everything they make, and it keeps their customers coming back.
If people don’t understand your personality, chances are they’re not the right customer for you, and you’re actually saving yourself future customerrelations problems. As we’ll see in Chapter 7, personality is a risk, but there are many real-world examples that suggest the rewards are worth it. With personality as the foundation of your designs, you can layer more emotional engagement on top, as we’ll discover in the coming chapter. P er s o n a l i t y 47 4 48 EMOTIONAL ENGAGEMENT As we’ve seen in Chapter 3, personality is by itself a powerful way to engage your audience.
As we saw in Chapter 2, contrast is an essential part of the human decision making process. 8: Housing Works builds an emotional bond with its audience by sharing the stories of the amazing people it serves. While humor is in the wheelhouse of Carbonmade’s personality, it’s not always appropriate. It’s our desire to share a bit of our selves with others that shapes the personality in our designs, and helps us to connect with our audience. We’re all complex people with a broad range of emotions.
A Book apart : brief books for people who make websites by Ethan Marcotte