By Andre M. Louw
This e-book undertakes a serious exam of business rights to activities mega-events (focusing on sponsorship), the exclusivity of such rights and the criminal implications of the fashionable mega-event sponsorship version. It examines ambush advertising and marketing of occasions and the law’s remedy of ambushing (specifically within the kind of sui generis occasion laws) in a overview of 10 significant jurisdictions chosen at the foundation of the significance of the occasions they're to host within the close to destiny or have hosted lately, and the proper household laws. It seriously examines the legitimacy of such advertisement rights defense via using legislation within the context of authorised rules of highbrow estate legislation, pageant legislation and human rights legislation. in particular, it questions the legitimacy of the construction of statutory ‘association rights’ to mega-events, and considers power destiny advancements in recognize of the law’s remedy of mega-event commercialisation. precious for practitioners and lecturers (in the fields of sportslaw/sponsorship/marketing/intellectual estate law); activities directors (sports governing bodies); company sponsors of activities and different occasions; capability mega-event host governments and law-makers; civil rights organisations.
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Additional resources for Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Morals, ethics and also the rule of law need to be reappraised in this context, and the abuse of the legal and/or legislative process at the cost of the public good or of accepted principles of the law, where this happens, should be addressed as a matter of urgency. I have also tried to keep the style rather informal, light-hearted and sometimes irreverent in places. The subject matter, in my opinion, lends itself very well to this. I hope that the reader will enjoy some of the accounts of ‘ambushes’ of events that we have seen in recent years and of the responses thereto.
3 remarked the following in 2000: ‘Sport is now recognised as an important sector of economic activity, part of the increasingly important leisure industry which accounts for over a quarter of all consumer spending and over 10% of total employment in the UK, and brings in over £20 billion per annum in foreign exchange. Sport is not the largest sector of the leisure industry, but it is among the fastest growing’. In respect of commercialisation of sporting competition, Downward and Dawson 2000, pp.
Yale University Press, New Haven Burleson C (2009) Ekecheiria revival: re-establishing the ancient Olympic truce in modern-day peacekeeping. Proceedings of the 17th international seminar on Olympic studies for postgraduate students, vol 26, International Olympic Academy, 1–30 July 2009 Gradauskaite J (2010) The advertising appeal of sports and the legal limits of the incorporation of sports in advertising. Entertain Sports Law J 8(1). ISSN 1748-944X. ac. pdf Harris P, Schmitz S, O’Hare R (2009) Ambush marketing and London 2012: a golden opportunity for advertising, or not?
Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events by Andre M. Louw