By John Bradley
'Cadbury's red Reign' tells the in-depth tale and definitive historical past of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate brand.
summary: 'Cadbury's red Reign' tells the in-depth tale and definitive heritage of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate model
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Extra resources for Cadbury's purple reign : the story behind chocolate's best-loved brand
The solution was many years in the making and came when chocolatemaker, Daniel Peter, joined forces with his neighbour, who happened to be the inventor of condensed milk, Henri Nestlé. A milk chocolate bar under the Nestlé name was launched, although it was to be another twenty years before Nestlé and Peter had mastered the technology suﬃciently to be able to build sales in a serious way. Cadbury had been experimenting since around 1889 in making milk chocolate at Bournville, but struggled to master the process, not launching a milk chocolate bar until 1897.
Being boxed rather than loose, the eﬀect was special enough to be considered a gift for a wide range of occasions such as birthdays, anniversaries and the like. But the relatively low cost of the packaging compared to fancy boxes made the price low enough to appeal to a broad section of the population, and by being available all year, the volume potential was increased even further. This concept proved to be an instant hit. The ½lb was followed eight years later by a 1lb box; two formats of the Milk Tray brand that live on to this day, even after metrication, albeit now renamed 227gms and 454gms.
Creacy. Suggested names such as Jersey, Highland Milk and Dairy Maid were jettisoned in favour of Mrs. Creacy’s suggestion to her local Cadbury traveller of ‘Dairy Milk’. A wise decision; the milk to be used in the new bar would be coming from within a ﬁfty-mile radius around Birmingham rather than from the Scottish Highlands or Channel Islands. Cadbury’s Dairy Milk Chocolate would be a stealth success for the company. It made its appearance in June 1905, the Travellers circular announcing that although ‘the milk chocolate that we have been making during the last year or so is almost precisely similar in its character to Peters, but the new kind will sell even where Peters have the monopoly.
Cadbury's purple reign : the story behind chocolate's best-loved brand by John Bradley