Murray Carpenter's Caffeinated_ How Our Daily Habit Helps, Hurts, and Hooks Us PDF

By Murray Carpenter

“You’ll by no means imagine a similar method approximately your morning cup of coffee.”—Mark McClusky, editor in leader of Wired.com and writer of Faster, greater, Stronger
 

Journalist Murray wood worker has been lower than the effect of a drug for almost 3 many years. And he’s in sturdy corporation, simply because likelihood is you’re hooked, too. people have used caffeine for hundreds of thousands of years. A sour white powder in its so much crucial shape, a tablespoon of it can kill even the main habituated person. This addictive, principally unregulated substance is everywhere—in locations you’d anticipate (like espresso and chocolate) and areas you wouldn’t (like chewing gum and fruit juice), and wood worker unearths its influence on infantrymen, athletes, or even kids. it might make you more desirable, speedier, and extra alert, yet it’s now not excellent, and its position in wellbeing and fitness issues like weight problems and nervousness will shock you.

Making stops on the espresso farms of crucial Guatemala, a man-made caffeine manufacturing facility in China, and an strength shot bottler in New Jersey, between a variety of different locales around the world, Caffeinated exposes the high-stakes yet murky global of caffeine, drawing on state-of-the-art technological know-how and larger-than-life characters to supply an unheard of figuring out of America’s favourite drug.

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Additional info for Caffeinated_ How Our Daily Habit Helps, Hurts, and Hooks Us

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Schultz refined the café experience to its elements. This is the second thing we talk about when we talk about coffee: café culture. The tranquil places to stop for a cup of coffee and have a brief moment to recharge. From the café, I wandered the two blocks to the shore. Looking out over the harbor in Santa Marta, beyond the fishermen’s boats, I saw huge ships loading up at the container port. Some were hauling Dole bananas from nearby plantations. The fine Santa Marta coffee, too, is loaded up from these docks, in twenty-foot containers holding 250 sixty-kilo burlap bags.

In the mid-1990s, coffee trader Michael Norton saw an opportunity in Kona coffee. Norton was a fixture on the Bay Area coffee scene, sometimes selling bags of green coffee from the back of an old pickup truck. He knew coffee so well, he figured out something that made him millions of dollars. What Norton understood was that if you looked beyond the Kona label and took away the suggestion of the surf, the Pacific breezes, and Mauna Loa looming nearby, what you had left was a fairly pedestrian brew.

But Goldberger pointed out that while the caffeine content is lower, serving sizes are generally larger. A five-ounce coffee cup is rare, indeed, these days, and a “small” coffee is generally at least ten ounces. Goldberger found caffeine differences between coffee brands. In his sample, a sixteen-ounce cup of coffee from Dunkin’ Donuts had just 143 milligrams of caffeine—less than two Red Bulls, or two SCADs—while a typical cup from Starbucks had twice as much caffeine. 3-ounce) shot. Goldberger’s strangest result came from Starbucks.

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Caffeinated_ How Our Daily Habit Helps, Hurts, and Hooks Us by Murray Carpenter


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